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The game winning shot is monumental but some shots define an era. In game 7 of the NBA finals, a shot determined winning the city of Cleveland it’s first Championship in 52 years. Kyrie Irving established his position as one of the dominant players in the NBA, stepping in the spotlight next to LeBron James and other major players.

The objective was to launch Kyrie’s third signature shoe. Kyrie collaborated with Questlove, highlighting some of Irving’s most valuable characteristics, skills, adaptability, and improvisations. The collaboration drew recognition and praise across all media platforms.