Rugtomize


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A startup with innovative manufacturing technology, allowing the creation of high quality, custom made floor-art. Based in the heart of Orange County, California, Rugtomize reinvents the home ambiance. After generations of R & D, Rugtomize has crafted an innovative process that allows limitless possibilities and creations with vibrant, vivid colors, available on a variety of quality fabrics.

Our objective was to capture and portray the innovative craftsmanship with a generational history spanning five-generations in the world renown Persian Rug industry. For centuries, rugs have been handmade and crafted by the traditional knot and weave method. Rugtomize is able to differentiate with creations tailored to the owners preferences. The innovative process provides the opportunity for limitless artisan collaborations with everything from street artists to luxury platform collaborations and everything in between. In 2020 with strategic partnership with NTWRK the brand successfully sold out inventory for a number of collaborations upon product drop.

Our creative team faced the challenge to merge the historic culture with the new innovations and advancements of modern society. We cultivated a brand identity that captures the essence of innovation while paying homage to a historic revelation. We curated the position to demonstrate the intricacies of everything from the fabrics, materials and design, to the thickness, shape, and size of the final product. With strategic positioning we were able to position a product as a unique personalized experience which contributes to the home ambiance. The traditional rug has come a long way from floor-art as its transitioned into an expression of creativity, art, and beauty, reflected in the reinvented process. An innovative soul with the spirit of luxury to create a symphony of the senses. Welcome to your rug-art in 4k quality crafted by Elite artisans.

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Rugtomize.com
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